Why 100% Pure products are concentrated with antioxidants:
We’re constantly being exposed to harmful free radicals that exist all around us in the environment – UV rays, cigarette smoke, pollution, radiation, etc. Free radicals strike our bodies on average about 10,000 times a day – causing our bodies oxidative stress, breaking down and damaging healthy cells in our body, speeding up the process of aging, interfering with our immune system, and contributing to a number of chronic diseases, such as arthritis and cancer.
Antioxidants, in the form of vitamins, minerals, fruits, vegetables, herbs, and other nutrients, are the ONLY substances that can inhibit the oxidative damage caused by free radicals. Studies have shown that with adequate amounts of antioxidants present in the body, free radical damage is lessened – we age slower, have stronger immune systems to fight off the cold, flu, and other infections, and are less likely to develop diseases. Similarily, antioxidants applied topically on our skin drastically reduce damage and protect the skin against aging.
Every 100% Pure product, from our bath and body, to skincare, and our fruit pigmented color cosmetics, are formulated with high concentrations of antioxidants. The pigments of fruits and vegetables are the actual antioxidants, which are used to color our cosmetics. 100% Pure, antioxidant-packed formulas defend us from the free radical damage that we inevitably encounter every day which keeps us healthy, beautiful, and youthful.
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We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.
The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.