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100% PURE® isn't just a name, or a business well run.

It's our mission is to evangelize the pitfalls of traditional cosmetics; skin and hair care
while educating the world about healthier choices.


And craft the purest & highest performing beauty products on the planet.

Our Founders

Susie Wang

Picture of Susie Wang

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Susie Wang's signature

Our Ingredients

INGREDIENT TESTING
This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

FARM TO BEAUTY
This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

100% TOXIN FREE
This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

50 PATENTS & COUNTING
This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

Sliced fruit picture
Ingredients picture

Fruit Pigments

This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

100% PURE(R) 12 Step Testing

12 Step Testing

This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

100% PURE(R) 12 Step Testing

The Future

This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

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Try At Home

Try At Home For 7 Days

Take 7 days after delivery to decide what you'd like to keep. Just pay $2.99 to Try At Home.

Pay Later

We’ll place a hold on your card for the full order amount for the duration of your trial. You’ll be charged for the items you decide to keep.

Easy Returns

Don’t love it? Follow our easy return instructions.

Try At Home FAQs.

Final sale, discontinued items, and gift sets are not available for Try At Home.

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