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Get Your Selfie Ready With 20% off Color Cosmetics + Brushes

Time to get your selfie ready by creating a flawless face that will enhance your natural features and hide your imperfections. We are starting with 20% off all of our fruit dyed makeup and brushes so you will have all the essentials you’ll need to look glamorous this holiday season. All of our fruit dyed cosmetics are made with only natural ingredients without any toxins or chemicals. In this post we go over the fundamentals of makeup starting with face products and ending with the lips. Each play a crucial role in creating a great base for your makeup and we will be going over some tips and techniques to get you your best face yet.


Our primers were created to smooth out the skin, so that your foundation will seemingly glide on your face upon application. Our luminous primer adds a glow to your skin and is excellent for dry skin to create a dewy finish. Our mattifying primer was meant for oily skin and to minimize shine throughout the day for a matte finish.

Tip: Apply the primer onto your skin 15 minutes after you apply moisturizer. This will allow the skin to absorb the moisturizer and become hydrated. When applying your primer try pressing it into the skin instead of rubbing. By using a pressing motion, it will fill in any pores, lines, and wrinkles to create an even and smooth base for your foundation. Our primers are made with only all natural ingredients that are non-comedogenic so they won’t irritate your skin or clog your pores.


Our foundations create the illusion of even-toned, poreless, and flawless looking skin. We have a foundation that is tailored for all skin types so the only question you’ll have to ask yourself is what skin do type you have? Our foundations are made with all natural ingredients and colored through fruit pigments.

Tip: For a more lightweight feel, try using a dampened makeup blender. Our sponge absorbs water but not foundation, so when you use it to apply your foundation it sheers out the formula while still delivering coverage. The blender can also be used with powdered foundation to prevent it from looking cakey and dry on the face.


Concealer is an amazing multi-tasking product. When you use a concealer that is the same shade as your face it can be used to hide any blemish or dark spot. When using a concealer that is two shades lighter than your normal foundation, it can brighten and awaken the face by blending it underneath the eyes and on the high points of the face. Light colors attract light, thus when a lighter concealer is put on certain parts of the face it brings these features forward.

Tip: Before applying any eyeshadow, apply a small amount of concealer to the eyelids. Concealer is an amazing base and will help increase the longevity of the shadows as well as prevent creasing.


The perfect color on the cheeks can change the appearance of the face by bringing it back to life and adding a flush of color.

Tip: For longer staying power, try adding a cream blush such as our lip and cheek tints as a base and then top it off with our fruit pigmented blush.


Luminizer adds the glowing from within look. It can really accentuate the high points of the face by adding shine and dimension.

Tip: Using your fingertips to apply luminizer will give a more concentrated shine, while using a fluffy brush or fan brush will give a more diffused subtle highlight.


Eyeshadow transforms any look. It can go from everyday natural to instant smokey eye glam with the right eyeshadow color. With our new makeup palettes, we make it easy to put together an makeup look that has a variety of combinations. Our eyeshadows are all natural and colored through fruit pigments so they are safe for the gentle eye area.

Tip: To increase the intensity of any of our powdered eyeshadows, you can wet your makeup brush with either water or eyedrops to give a more opaque, metallic finish.


During the holiday season, the berry, wine, and classic reds come back into season. We have these colors made with an all natural formula so you don’t have to worry about accidentally eating your lipstick.

Tip: For a lip color to stay on all day, try dabbing your face powder on top of your lipstick. This will give a matte finish and long lasting wear.


A makeup artist’s brush are arguably one of the most important necessities when it comes to applying makeup. It can enhance the effectiveness of any makeup product, whether it’s a dense kabuki brush for extra coverage or a fluffy blush brush for a more diffused effect.

Tip: Try using your eyeshadow brushes for concealer spot touch ups. Eyeshadow brushes are usually smaller than face brushes and are more dense, so covering up imperfections is a breeze.

Gabby Aikawa
Bio Chemist / 100% Pure Product Development

The post Get Your Selfie Ready With 20% off Color Cosmetics + Brushes appeared first on Truly, 100% PURE.

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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